What first began as frustration with her chaotic and unorganized makeup bag has now become a revolutionary product perfect for the woman on-the-go: the Renzoe Box.
While in graduate school at Rice University to get her master’s degree in architecture, CEO and founder of the Renzoe Box, Rene Graham, had to travel back and forth between campus and her office job, bringing along a change of clothes and her makeup bag to help her transition from student to worker. The problem, though, was that her makeup bag was so full of stuff it was hard for her to find what she needed without dumping out the contents of her bag.
“I’d always have to dig through it or dump it out to find what it is I was looking for and I thought to myself, ‘There has to be an easier way for this,’” Graham says in a video on the Renzoe Box website. “That’s when I got the idea for modular makeup.”
The former Texas A&M professor applied her architectural knowledge in order to painstakingly design the Renzoe Box. From its geometry to volume to materials, Graham wanted to make sure the Renzoe Box was compact while also adaptable to any woman’s schedule.
“No two women have the same routine and definitely not the same makeup routine,” Graham says. “That was the challenge with the Renzoe Box: How do you reduce space without limiting the options?”
Describing it as “LEGO piece
s,” Graham designed a compact kit with small makeup pods, which can be customized and organized however the customer would like. Rather than having people buy full palettes of makeup, the Renzoe Box pods have specific shades and makeup from different beauty companies so there is no waste.
“Whenever you’re buying individual makeup products, it’ll be a pallet of stuff that you aren’t going to use, which is a waste of product,” Graham says. “With the Renzoe Box, you are buying products a la carte, in these small pods with little packaging.”
The bottom of the Renzoe Box is a compartment for other things like lipstick, bobby pins, or other makeup products. The hinge of the box acts as a storage compartment for makeup brushes and Graham designed makeup brushes that would fit perfectly inside the space. Graham designed the Renzoe Box so women didn’t have to worry about this part of their routine and could make sure they felt confident and looked their best no matter where life takes them.
“Makeup should be fun and simple, not a hot mess,” Graham says. “This is where the Renzoe Box comes in — an elegant solution to the messy makeup bag.”
For more information or to purchase the Renzoe Box, visit www.renzoebox.com.
