Texas A&M University is expanding the availability for the purchase of beer and wine to the general public at Kyle Field starting this fall.
The plan follows a recently announced decision by the Southeastern Conference to allow the sale of beer and wine in public areas during college athletic events.
Texas A&M’s implementation plan will comply with SEC alcohol management expectations, University policy, and state and local regulations governing alcohol sales and consumption.
Beginning this fall, a variety of domestic and imported beer and a selection of wine will be available for purchase to the general public until the end of the third quarter.
“This is another way we are enhancing the amenities at Kyle Field,” Former Interim Director of Athletics and current Senior Advisor to the President R.C. Slocum says. “We are extending the availability of alcohol beyond the premium areas, which have had this option for many years. Fans, 21 and older, will have the option to purchase alcohol, regardless of seating area.
Adds Athletic Director, Ross Bjork, “I’m grateful to R.C. Slocum for his involvement and guidance during this the time of transition. We will stay focused on providing an exceptional game experience for all fans.”
In the past, SEC athletics programs have been prohibited from selling alcohol in public areas of SEC athletics venues. The new policy does not impact the type of service in suites, clubs, or privately leased areas where alcohol was already allowed under SEC rules.
The new policy was adopted by SEC presidents and chancellors this spring. It requires institutions to designate stationary sales locations and prohibits sales by vendors in seating areas. It also limits the number of alcoholic beverages purchased per transaction.
“Our policy governing alcohol sales has been a source of considerable discussion and respectful debate among our member universities in recent years,” says SEC Commissioner Greg Sankey. “We are committed as a conference to ensuring that all changes in policy are implemented in ways that respect and sustain the traditions that make the SEC game-day experience exceptional for all attendees.”
A campaign encouraging “responsibility” is in development and will include components that speak to students and fans who attend games at Kyle Field. Additionally, no alcohol will be made available near the student sections on decks two and three of Kyle Field.
Expansion of alcohol sales at additional Texas A&M athletics venues will be determined at a later date.
Courtesy of Texas A&M Athletics
